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A 100-Person Southeast Asia Hub, Operational in Six Months

Fintech· Thailand

The engagements below were delivered by J&L Apex Advisory's founding team across prior leadership and advisory mandates. Client identities and certain details are withheld or generalised to protect confidentiality; scope, timelines and outcomes are as delivered.

Challenge

Establishing a Southeast Asia regional headquarters demanded blending local hires with relocated Chinese staff — a combination where cultural friction routinely derails hub launches.

Our Solution

End-to-end hub establishment: hybrid workforce design using EOR models, integrated cultural training, and HR workflows localised to Thai practice while preserving HQ standards.

Results

A fully operational regional headquarters of roughly 100 people, launched without the operational friction typical of the critical hub-launch phase.

Key Metrics

6 mo

Time to operational

~100

Hub headcount

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